Privacy Policy

Last updated: 29 June 2026

This Privacy Policy explains how Reelo ("Reelo", "we", "us", "our") collects, uses, and protects information when you visit our website or use the Reelo mobile app (together, the "Service"). We aim to handle personal data responsibly and in line with applicable data protection laws, including the EU/UK GDPR and the California Consumer Privacy Act (CCPA/CPRA).

1. Who we are

Reelo is a short-form video application. For any privacy question or request, contact us at support@reelo.app.

2. Information we collect

Information you give us: if you contact support or create an optional account, we receive details such as your email address and the contents of your message.
App usage & preferences: the topics you select, channels you follow, and clips you save, so the app can show you the feed you set up. Where you have not created an account, these may be stored on your device.
Information collected automatically: standard technical data such as device type, app version, general region, and basic diagnostics used to keep the Service running and to fix problems.
Advertising & conversion data: if you arrive from an advertisement (for example, a TikTok ad), limited technical information may be processed to measure whether the campaign led to an install or visit. We use privacy-conscious, often server-side, measurement and do not place advertising cookies in your browser without consent.

3. Cookies and similar technologies

Our website uses only strictly necessary cookies and local storage required to function and to remember your cookie choice. We do not load non-essential advertising or analytics cookies unless you accept them via our cookie banner. See our Cookie Policy for details.

4. How we use your information

To provide and personalise the feed based on the topics and channels you choose.
To respond to support requests and communicate with you.
To operate, secure, maintain, and improve the Service.
To measure advertising performance in aggregate.
To comply with legal obligations.

5. Legal bases for processing (GDPR)

Where the GDPR applies, we rely on: performance of a contract (providing the app you requested); your consent (e.g. non-essential cookies); our legitimate interests in running, securing, and improving the Service and understanding advertising performance; and compliance with legal obligations.

6. Who we share data with

We do not sell your personal information. We share data only with service providers who help us operate, including:

Hosting & infrastructure: providers that serve the website and app and maintain server logs.
App distribution: Apple App Store and Google Play, which process installs and any in-app purchases under their own terms.
Advertising measurement: advertising platforms such as TikTok / ByteDance, for aggregate conversion measurement where applicable.
Support email: our email provider, used to receive and respond to your messages.

These providers process data under their own privacy terms and only as needed. We may also disclose information if required by law.

7. International transfers

Our providers may process data in countries outside your own, including the United States. Where required, such transfers are protected by appropriate safeguards such as Standard Contractual Clauses.

8. Data retention

We keep personal data only as long as necessary for the purposes described above or as required by law, after which it is deleted or anonymised. You can clear locally stored preferences by clearing the app's data or uninstalling it.

9. Your rights

Depending on where you live, you may have the right to access, correct, delete, or restrict processing of your personal data, to object to processing, to data portability, and to withdraw consent. California residents have the right to know, delete, correct, and opt out of any "sale" or "sharing" of personal information — note that we do not sell or share personal information as those terms are defined under the CCPA/CPRA. To exercise any right, email support@reelo.app. You may also lodge a complaint with your local data protection authority.

10. Children

The Service is intended for adults aged 18 and over. We do not knowingly collect personal data from anyone under 18. If you believe a minor has provided us data, contact us and we will delete it.

11. Changes to this policy

We may update this Privacy Policy from time to time. The "last updated" date above reflects the most recent version.

12. Contact

Questions or requests: support@reelo.app.

Template notice: this policy is a good-faith starting point. Before you publish, have it reviewed by a qualified lawyer and updated to reflect exactly what data your app collects, your SDKs/providers, and your app-store data-disclosure answers (Apple "Privacy Nutrition Labels" and Google Play "Data safety").